Mark ZuckerbergÂ admitted that Facebook has not done enough to prevent misuse of personal information and the spread of fake news.
He also acknowledged that the social media giant needs to do more to tackle terrorism, hate speech and online bullying as he was questioned by the European Parliament on Tuesday.
In Brussels, senior politiciansÂ lined up to criticise Mr Zuckerberg, with one questioning whether he had created a ‘digital monsterâ.
In his opening statement, he said that Facebook had not done enough to prevent the spread of fake news, foreign interference in elections and the misuse of personal information.
Zuckerberg said: ‘We didnât take a broad enough view of our responsibility.
‘That was a mistake and I am sorry for it. It is going to take time to work through all the changes that we need to make here but I am committed to getting this right.â
Speaking of fake news, he added: ‘The playbook for fighting this is removing the ways in which spammers can make money, so then they just go and do something else. So to do this we ban sites that regularly run fake news from using our ads products so they canât make money from it.â
Manfred Weber the leader of the centre-right European Peopleâs Party in the parliament, suggested Facebook had become too powerful and may have to be broken up.
Guy Verhofstadt, the leader of the Liberal group in the parliament, said Mr Zuckerberg was in danger of being remembered as ‘a genius who created a digital monster that is destroying our democracies and our societiesâ.
He compared Facebook to the banks in the run up to the global crash of 2008 and questioned whether it could resolve the problems itself.
Former Ukip leader Nigel Farage said that since January, Facebook had changed its algorithms which directly led to a very substantial drop in views and engagements with those with right-of-centre political views.
He said: ‘I am not taking here about extremism. I am not talking about encouraging violence. I am talking about people who have majority mainstream opinions and frankly I feel they are being wilfully discriminated against.â
Diane Dodds of the DUP raised the case of 17-year-old Ronan Hughes from County Tyrone who took his own life in 2015 after online blackmailers tricked him into sending them into intimate pictures of himself.
‘This is only one example of the rise of false accounts within Facebook,â she said, ‘I would like you to tell us today what you are doing to stop the rise of false Facebook accounts which deliberately target young and vulnerable people.â
The format of the session in Brussels â which saw MEPs make statements and pose questions to Mr Zuckerberg, with the Facebook chief responding to their comments at the end â drew criticism for allowing the tech entrepreneur to escape without giving full answers.
Responding to the MEPs, Mr Zuckerberg said: ‘The bottom line here is that hate speech, bullying, terror, violence â all this content has no place on our services.
‘But in order to really execute that we need to upgrade and do a better job of executing our policies.â
He said the firm was making greater use of artificial intelligence to detect offensive content.
Mr Zuckerberg also acknowledged that there were sophisticated attempts to interfere in elections ‘like the Russians were able to in the US presidential election in 2016â.
The Facebook boss continued: ‘We will never be perfect on this. Our adversaries â especially on the election side â people who are trying to interfere who have access to some of the same AI tools that we will.
‘Itâs an arms race and we will need to constantly be working to stay ahead.â
He insisted Facebook faced competition from ‘new competitors coming up every dayâ and while it attracted 6% of global advertising, ‘clearly advertisers also have a lot of choiceâ.
He also highlighted the 18 million small businesses in Europe which use Facebook tools.
Mr Zuckerberg also maintained Facebook has ‘always paid the taxes that the law requiresâ and was making ‘significant investmentsâ in EU economies.
Responding to the concerns raised by Mr Farage, he said: ‘We have never and will not make decisions about what content is allowed or how we do ranking on the basis of a political orientation.â
Mr Zuckerberg has so far resisted attempts to call him to Westminster to answer MPsâ questions.
Damian Collins, chairman of the Commonsâ Digital, Culture, Media and Sport committee, said the Brussels session was a ‘missed opportunity for proper scrutinyâ.
He said: ‘Unfortunately the format of questioning allowed Mr Zuckerberg to cherry-pick his responses and not respond to each individual point.
‘I echo the clear frustration of colleagues in the room who felt the discussion was shut down.
‘It is time that Mr Zuckerberg agreed to appear in front of the DCMS Committee to provide Facebook users the answers they deserve.â