Facebook users could be given the option of paying a monthly fee to avoid adverts.
Recent controversies about targeted advertisements, especially political messages, has led the social media giant to consider a new ad-free version.
Facebook currently has 1.5 billion users and has always been free but could be planning to follow music streaming service Spotify and others which allows customers to pay a subscription to avoid adverts.
The Sun reported Facebook are undertaking market research concerning an ad-free subscription service.
In the wake of the Cambridge Analytica scandal in which customers private data was shared with the marketing firm, CEO Mark Zuckerberg spoke to the House of Congress.
He said: ‘There will always be a version of Facebook that is free. It is our mission to try to help connect everyone around the world and bring the world closer together. In order to do that, we believe we need to deliver a service that everyone can afford.â
Facebook user Fiona Shea has noticed the increasing amounts of adverts on the site.
She said: ‘I am so sick of constantly removing adverts from my Facebook feed, and Instagram. Itâs as if the site is no longer about social networking and connecting with people, but more a tool for advertising and selling services.
‘Itâs a shame. Facebook seems to take information from anything you scroll over, click on or like. Dumps a random topic into your ad preferences, and then spams away.â
Metro.co.uk has approached Facebook for a comment.